7 Ways to Use Videos to Drive More Engagement on Instagram

In the digital world, social media has become a very important part of a successful marketing strategy. Social media platforms like Facebook, Instagram, Twitter, etc. they offer many opportunities for brands to showcase their products. These platforms are free to use and you can directly engage with a larger audience at once. You don’t need to invest a lot of money in creating a marketing strategy that includes social media videos. It doesn’t matter if you have a small or large business, it’s time you got serious about social media marketing.

According to statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube have doubled in the last three years. Also, Facebook Live videos receive 10 times more comments than a regular video. All of these statistics show that video content is in demand on social media. This is because millennials are more connected to videos on social media. The Web Marketing Video Council found that more than 60 percent of brands actively use social media videos for promotions. So it’s very likely that your competitors are also harnessing the power of social video to expand their customer base.

Instagram is a very powerful social media platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. According to their study, Instagram crossed the threshold of 1 billion monthly active users in 2018. Furthermore, Instagram is currently growing at a rate of 5 percent per quarter, the highest among social media platforms. Therefore, Instagram should be your first choice for displaying your brand’s products and services. In this article, we will guide you through some ways to use Instagram videos to attract more audience.

Commercial Short Films

Create short, valuable videos that represent your brand. You can display your product in an artistic way through these videos. The commercial can be inspirational, funny, or emotional. Instagram currently allows you to share a 60-second video to your timeline. With such short videos, it is easy to grab the attention of the target audience. Also, short videos are better for sharing crisp information about your products. You can share the commercial on Instagram stories, IGTV, or the Instagram timeline.

product details

Show your product specifications or a ‘product in action’ video to demonstrate your capability. Focus only on important features to keep viewers engaged. Keep the video more informative and less descriptive. Attention to detail is the key to creating a great and sexy video. You can put the product video on the timeline of your brand’s Instagram page for the audience to watch at any time. Creating such spontaneous videos attracts a lot of attention.

do it yourself videos

An effective way to use Instagram videos is to create instructional content. ‘Do it yourself’ or ‘how to’ videos share how your products work. This helps users understand the use of the product. You can also create troubleshooting videos related to any issues your customer may be facing. The target audience likes videos as they get relevant information in a short period of time. By sharing these videos from time to time, you can build a relationship with your existing customers.

behind the scenes video

Customers have become demanding when it comes to choosing a product, so it is important to establish a connection with them. You can create behind-the-scenes videos that take them through trivia related to your product. You can even conduct quick learn sessions on tips and tricks related to using your product. The fast-forward video that Sheryl Cole has shared of her work will give you an idea. She just has to be creative and smart to capture the right moments for her Instagram video.

instagram stories video

Instagram launched Insta stories in August 2016. Through stories, you can share images or videos with your followers for 24 hours. This short time span creates a sense of urgency and people tend to view stories as they view an active one. You can use stories to promote your business in the following ways:

  1. Sharing short-term offers is a great way to attract people to your products and services. You can set the offer to only be redeemable during the lifetime of the story. Once people know about such offers, they will come for more.

  2. Let an influencer take over your Instagram account to share a sneak peek of products and discount offers. A familiar face will surely attract more audience.

Live on Instagram

The best feature of Instagram is that you can stream live video on it. Once you go live on Instagram, you’ll be at the front of your followers’ feed. Therefore, there are high chances that your followers will engage with your live stream. They can watch your broadcast even if they are not physically part of the event. Product previews, product launches, Q&A sessions, educational broadcasts, etc. are some ways you can engage with your audience online. If your event is planned in advance, you can promote it through emails and other social media platforms.

Bring on the creators

Give your stories a personal touch by featuring your employees who have created your products and services. You can have team members share your product development journey. Plus, you can let your employees run your brand’s Instagram account for a day. They can then share details about their work life and the hard work that goes into making the product. Employees can even hold a question and answer session to educate the audience about the product. Such video sessions create an emotional connection with the target audience and more views to your Instagram account.


If you’re not incorporating the power of Instagram into your digital marketing campaign, then you’re missing out on something big. The potential of Instagram, if exploited properly, can take your products to new heights. There is no perfect way to use Instagram video, the techniques mentioned above will help you get started. You can even hire social media management agencies that will help you promote your products by creating amazing video content.

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