Improving your page load speed can increase conversions and dramatically improve the user experience using your website. Fortunately, there are some very simple things you can do to improve your page load speed.
The more you have on a page, the longer it will take to render
These are called HTTP requests and they fetch the components of everything on the page, from images to style sheets and everything else that makes your website look the way it does. But there are ways to minimize HTTP requests so it doesn’t take longer. Even a few seconds of improvement will mean higher conversions.
Use Google Webmaster Information
Google Webmaster gives you all kinds of tools to use, including something called Page Speed Tools. This allows you to analyze the speed of your website, as well as giving you suggestions on what to do to fix it. You can also use Chrome to install various extensions that help you keep your site up and running quickly.
Be sure to compress where you can
If you are creating very long, high-quality pages, they are likely to be huge and require a lot to download to your visitor’s computer. When you can reduce the size of pages, which also reduces the HTTP response, you can make pages load faster.
Secure browser caching
If you don’t know what that is, it’s a browser’s way of downloading parts of the website to the user’s computer in its temporary storage when you access the website more than once. This will make the page load faster every time they visit your website. It is an important way to speed up a page.
Format images correctly
On websites, the best form for an image is JPEG, which will load faster. Next is PNG, and finally don’t use GIFs unless needed for animated gifts. Never use BMP or TIFF files as they will not work properly.
Optimize your style sheets
It is believed that it is better to use only an external CSS style sheet. Each additional style sheet will slow down your website. The more you can combine external CSS files, the better the speed of your website. If you’re not sure how to do these things, you may need to find an expert.
Reduce the number of redirects on your website
Many people use redirects for affiliate programs and other reasons to make the link look prettier or to hide the affiliate link code. However, while these are great uses for redirects, try to keep them to a minimum. Redirects take longer to send the code to the user and slow down the page.
Use fewer plugins
Many people use website builders like self-hosted WordPress to build their websites. These constructors have little applications called “accessories” which extends the functionality of the website. These are great, but it’s important that you find or buy themes with as many features as possible already available and use fewer plugins to achieve what you need for your website.