The last few years have seen a rapid growth in the use of smartphones. In 2014, only a small percentage (22%) of people who owned such a device used their phone to search the Internet. Only 2/3 of the population owned a smartphone.
The introduction of 4G internet, as well as other innovations, had an impact on the way people used mobile devices. Then throughout 2014, 4G subscriptions skyrocketed from 2.7 million to 23.6 million.
As 2016 came to a close, mobile devices have overtaken desktops when it comes to web usage, meaning more people search the internet using smartphones and tablets rather than their desktop computer. or laptop.
This shows a major transformation in user behavior; For example, in the UK, people use their mobile devices to shop, bank, and check their social media account online. According to a study, 7 out of 10 adults use their smartphone, and this includes people over the age of 65, as the public is becoming more technological nowadays.
These are the main reasons why it is very important to consider investing in responsive web design. Businesses need a website that can be displayed well on the screen of all types of mobile devices, as people could be browsing a website with the use of a smartphone or tablet.
Importance and advantages of responsive web design
Responsive web design allows content and web pages to adjust to all types of resolutions and devices. So even if people browse a website with their smartphone or laptop, it will still be easy to navigate regardless of the different screen sizes. Responsive web design provides an optimal experience for users, which means that they can view and navigate the site with minimal resizing and scrolling.
Since responsive web design has the ability to improve the overall user experience, this can allow users to perceive a business and brand in a more positive way. When customers can easily access a website on any platform, they may do business again in the future and the website is more likely to get a higher conversion rate. During this time, when most traffic to sites is coming from mobile devices, it is critical to consider this factor when creating or maintaining a website.
As mentioned above, responsive web design, as well as mobile-first indexing, are also critical factors in ranking. It is generally faster for responsive sites to load, making them more likely to increase rankings and decrease bounce rate. Sharing on social media is also much easier with responsive web design, allowing a business and brand to develop a larger audience.
When a website is mobile friendly, SEO campaigns and site maintenance also become much more seamless. With responsive web design, you only have to manage one website, which makes it faster and less expensive than adding a separate mobile app to the desktop website.
Now that mobile-optimized websites have become an industry standard with the help of mobile-first indexing, businesses need to make sure they have the best possible web design.